Ripple’s Rebrand, AVAX Cashback, and Uphold’s Bold Billboard Play

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📰 Top Headlines

Catch up on today’s biggest crypto marketing stories in under 5 minutes.

1. Ripple Unveils a Bold New Brand Identity – Reinforces its role in building the Internet of Value.

2. Coinbase Accelerates Global Expansion with Aston Martin Aramco F1 Partnership

3. Avalanche & Bybit Introduce AVAX Cashback – Crypto rewards make everyday purchases more rewarding.

4. COOKIE3 & Andrew Forte Unlock Influencer Intelligence – Mastering KOL strategy with Web3 analytics.

5. BitMart’s Growth Playbook Revealed – AI, localization, and influencer marketing drive expansion.

6. Para Rebrands for Seamless Blockchain Interaction – A new name focusing on cross-app wallets and security.

7. Uphold’s Billboard Takes Over San Francisco – Traditional advertising meets crypto branding in a high-visibility move.

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Ripple’s Refresh: A New Look for the Next Internet Era

Ripple has rolled out a brand-new identity, reinforcing its mission to enable seamless global value exchange. This refresh isn’t just about aesthetics—it marks a strategic shift in Ripple’s focus.

What’s Changing?

• Streamlined Product Offerings – Focus on cross-border payments, digital asset custody, and stablecoins.

• Expanded Payment Infrastructure – Partnership with Unicâmbio for instant money transfers.

• Stablecoin Growth – Ripple USD (RLUSD) already surpasses $108.6M in market cap with $3T in trading volume.

• Shift in CBDC Focus – Potential pivot away from government-backed digital currencies.

Why It Matters: Ripple’s rebrand aligns with broader industry trends, positioning itself as a leader in blockchain-powered finance. A clear, recognizable identity helps foster trust, credibility, and institutional adoption.

Key Takeaway: This isn’t just a visual refresh—Ripple is doubling down on its ambition to build the Internet of Value and reshape financial infrastructure globally.

Coinbase Accelerates Global Expansion with Aston Martin Aramco F1 Partnership

Coinbase is taking crypto mainstream by becoming the exclusive crypto partner of the Aston Martin Aramco Formula One™ Team. This multi-year partnership, funded entirely in USDC, brings Coinbase branding to the global F1 stage, aligning two powerhouses of innovation in finance and motorsports.

Why it matters:

• Massive Global Exposure – F1 is one of the most-watched sports worldwide, giving Coinbase unparalleled brand visibility across five continents.

• Driving Stablecoin Adoption – By funding the deal entirely in USDC, Coinbase highlights stablecoins as a viable payment solution for major global partnerships.

• Bridging Crypto and Sports – This move follows Coinbase’s partnerships in the NBA, soccer, and esports, reinforcing its role in sports marketing.

Key takeaway: Coinbase is shifting gears from traditional finance to high-speed global adoption, leveraging F1’s reach to normalize crypto payments and showcase stablecoins in action. With its branding now on Aston Martin Aramco’s AMR25 vehicles and racing suits, Coinbase isn’t just along for the ride—it’s leading the charge.

Avalanche and Bybit Make Everyday Purchases Rewarding: Introducing AVAX Cashback

Avalanche is bridging crypto and real-world spending through its new cashback rewards program with Bybit. This move integrates crypto rewards into daily finance, making AVAX more than just a trading asset.

Why it matters:

• Expanding Crypto Utility – Encourages everyday transactions beyond trading and staking.

• Bringing in New Users – Reduces the learning curve for non-crypto natives.

• Strengthening the Ecosystem – Increased AVAX engagement boosts long-term network growth.

Key takeaway: By offering real-world crypto rewards, Avalanche is making Web3 more accessible and rewarding, setting the stage for mainstream adoption.

Mastering KOLs: COOKIE3 and Andrew Forte Turn Insights into Influence

COOKIE3 and Andrew Forte are revolutionizing KOL (Key Opinion Leader) marketing with a data-driven approach to influencer performance tracking. Their latest KOL Intelligence Live Demo showcased how to measure audience behavior, engagement, and token impact.

Why it matters: brands can now fine-tune influencer selection, ensuring higher campaign ROI by targeting KOLs that actually drive engagement and conversions.

Key takeaway: COOKIE3 isn’t just tracking influencers, it’s shaping the future of Web3 marketing through precision analytics and strategic engagement.

BitMart’s Growth Playbook: Innovation, Expansion & User Engagement

BitMart’s Ksenia Drobyshevskaya (Growth) recently revealed how the exchange is scaling globally through a mix of AI, influencer marketing, and localization.

Growth Strategies

• Global Expansion – 47-language support and regional campaigns.

• AI & Automation – Optimizing trading and research efficiency.

• User Acquisition – Airdrops, “Stake to Vote” campaigns, and celebrity partnerships (e.g., Iggy Azalea).

• Security & Compliance – Prioritizing AML/KYC while maintaining user experience.

Why it matters: BitMart is leveraging localized engagement and AI-driven growth to differentiate itself in an evolving exchange landscape.

Key takeaway: By combining regional strategies with scalable tech, BitMart is future-proofing its position as a top-tier global exchange

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Moonfrost’s Viral Growth Playbook: 116% Growth Without Ads

Moonfrost, an indie pixel-art RPG, scaled its marketing reach by 116% in 2024—without spending a dime on ads.

Growth Strategies

• Closed Alpha Play-to-Mint Campaign – 5,000 testers drove word-of-mouth engagement.

• Stardew Valley Blog Post – Engaged farming sim fans for organic traction.

• Epic Games Wishlist – Secured “Top Upcoming Wishlist” placement.

• TikTok Expansion – Leveraged viral content to boost impressions and engagement.

Results

• +20K X followers

• +10K email sign-ups

• 500K+ impressions on TikTok

• 40K+ likes, 15K+ bookmarks

Why It Matters: Moonfrost proves that engagement-first strategies outperform aggressive promotion. With compelling content and a community-first approach, indie games can achieve mass-market success without heavy ad spend.

Key Takeaway: Smart storytelling and strategic audience targeting can drive massive growth on a $0 budget. With paid campaigns launching in 2025, Moonfrost is just getting started.

Para’s Rebrand: A New Identity for Seamless Blockchain Interaction

Para (formerly Capsule) has launched a brand refresh to align with its vision of making blockchain interactions effortless.

What’s New?

• Cross-App Wallets – Seamless integration for developers.

• Institutional-Grade Security – MPC and passkeys for enhanced safety.

• Scalable Support – Adapting to projects of all sizes.

Why it matters: As blockchain adoption grows, user experience is key. Para’s focus on accessibility and security positions it as a crucial player in the Web3 infrastructure space.

Key takeaway: With its new brand and refined product focus, Para is setting a new standard for cross-app interoperability in blockchain.

Uphold’s Billboard Takes Over San Francisco

Uphold is making waves in San Francisco with a bold billboard campaign, bringing its brand into the physical world. Positioned in the heart of a tech-savvy city, this move expands Uphold’s visibility beyond digital ads, signaling a larger push for mainstream recognition.

Why it matters

• Traditional Meets Digital – Web3 brands are exploring out-of-home advertising to build mainstream credibility.

• High-Impact Branding – A presence in San Francisco reinforces Uphold’s position in the evolving financial landscape.

• Future Expansion – Uphold’s COO Anthony Johnson hinted that more billboards are on the way.

Key takeaway: By blending traditional and digital marketing, Uphold is making a statement that resonates with both crypto insiders and everyday consumers. Expect more large-scale campaigns as crypto brands go mainstream.

💼 Crypto Marketing Jobs: Your Dream Job Is Just a Click Away

A dedicated section for crypto marketing job listings, ideal for professionals looking to grow in the space.

1. Social Media Manager - Dfinity

   • Location: Hybrid role (3 days/week in our Zurich office)

   • Job Description: We’re looking for a social native - someone with creative ideas, attention to detail, a strong execution mindset and willingness to roll up their sleeves.

   • Apply here

🍪 Quick Bites for Crypto Marketers

1. GAIMIN Revamps Websites – Gaimin.io, Gaimin.gg, and Gaimin.cloud get a sleek redesign, hinting at major updates ahead.

2. Sweat Economy at Consensus – Bringing real Web3 adoption strategies to Hong Kong.

3. Request Finance Hits 100K Crypto Payments – Processing over $25.3M in January alone, further cementing its role in enterprise finance.

👋 That’s a Wrap!

That’s it for today’s edition of The Marketing Miner! Keep mining for crypto marketing insights and strategies, and don’t forget to share these nuggets with your fellow crypto marketers. Let’s keep building, one block at a time!

DISCLAIMER: This isn’t financial advice—just pure marketing gold. The content in this newsletter is for educational purposes only and isn’t a recommendation to buy, sell, or make any financial decisions. Please do your homework, double-check the facts, and ensure you’re comfortable before investing.

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