Marketing Power Moves: Crypto’s Bold New Strategies

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Top Story: Bitget Apprentice Program: A Masterclass in Brand Awareness

Bitget’s COO, Vugar Usi Zade, wraps up the 6th season of the Bitget Apprentice Program by interviewing the finalists. The program isn’t just about offering hands-on experience in crypto; it's a smart strategic move to boost Bitget's brand presence globally. By engaging young professionals and crypto enthusiasts, Bitget taps into new markets and creates a loyal community, strengthening its foothold in the ever-competitive Web3 space.

Witty Take: "Who needs billboards when you can create a crypto apprentice army spreading the word? Bitget's latest marketing genius is turning crypto enthusiasts into brand evangelists—one apprentice at a time"

Key takeaway: Bitget's Apprentice Program is a clever tool for increasing brand awareness. By empowering young talent with real-world crypto experience, Bitget expands its market reach and cultivates a network of brand ambassadors who drive community growth and loyalty from the ground up. It’s a long-term play for market dominance and brand advocacy.

CRONOS: The Power of Airdrops in Driving User Adoption

• Crypto airdrops aren’t just about free tokens. They’re strategic tools for building hype and rewarding loyal users.

  

  source:crypto.com

Key takeaway: Airdrops like Uniswap’s $6.43B splash show that, done right, airdrops drive massive user engagement and adoption.

Learn more here

Bitstamp and Robinhood Unite for a Visionary Crypto Discussion

• Bitstamp’s CEO JB Graftieaux and Robinhood's VP of Crypto, Johann Kerbrat, are teaming up at the European Blockchain Convention for a game-changing conversation on the future of crypto. Set to dive deep into institutional trends and the blending of traditional finance with crypto, this discussion aims to set the tone for what's next in the industry.

  

Key takeaway: Bitstamp is strategically aligning itself with major industry players like Robinhood to reinforce its leadership in the crypto space. By participating in high-profile events such as the European Blockchain Convention, Bitstamp strengthens its brand visibility while positioning itself as a forward-thinking force in merging crypto and traditional finance. The discussion with Robinhood's VP of Crypto emphasizes Bitstamp’s focus on institutional trends and global market strategies, appealing to institutional investors and retail traders.

Chiliz Group Launches ‘Chiliz Sports’ to Bridge Sports and Blockchain

• Chiliz Group has officially launched Chiliz Sports, an independent division that aims to connect the worlds of sports and blockchain. With over 150 brands already under its SportFi ecosystem, Chiliz Sports will focus on creating synergies between the sports and crypto industries. Led by Daniel Maglietta, the division will help sports properties onboard blockchain partners while assisting crypto companies in tapping into the global sports fan community.

  

  chiliz sports

Key takeaway: Chiliz Sports is a game-changer in bridging the sports and blockchain industries. Its ability to provide expert guidance and trustworthy connections makes it a powerful platform for brands aiming to maximize value in both sectors. For sports properties and crypto companies alike, Chiliz Sports offers a unique opportunity to leverage the growing SportFi ecosystem and engage with a global audience

🔍 Marketing Campaign Spotlight

Campaign: Bitget Goes From Zero to Hero – #TradeSmarter

Description: In Bitget’s latest campaign, the company cleverly draws a parallel between life's unexpected moments and smart trading strategies. With the tagline #TradeSmarter, the campaign humorously portrays the stress of an empty fridge before guests arrive, likening it to the importance of having an exit strategy in crypto trading. It’s a fun, relatable take on preparation and quick decision-making.

What worked: By using a light-hearted, everyday scenario, Bitget humanizes the often complex world of crypto trading, making it more approachable for the average consumer. The humorous narrative breaks down barriers and reinforces the idea that, whether in the kitchen or the crypto market, preparation is the key to success.
Takeaway: Bitget’s #TradeSmarter campaign brilliantly combines relatable life moments with crypto strategy, driving home the importance of being prepared in every situation. It positions Bitget as a brand that not only understands the trading market but also connects with its users on a personal level, encouraging smarter, well-planned trading decisions.

🔥 Leaders Bites

• Vugar Usi Zade(Bitget COO ): “Our aim is to bring more people to crypto to help them build and develop. “

🛠️ Marketing Tool Spotlight

Today, we're exploring Tunnl, an on-chain influencer marketing platform designed to bridge the gap between brands and creators. Let’s examine how this tool can be a game-changer for crypto marketers.

Key Features

• On-Chain Payments: Secure payments via smart contracts ensure that creators are compensated only when they deliver the agreed content.

• Creator Quality Scores: Tunnl uses machine learning to analyze creators’ audiences, filtering out fake followers and bots to ensure only high-quality engagements.

• Content Alignment Tool: Automatically matches brand messaging with creators who produce relevant content, ensuring a cohesive partnership.

Benefits

• Guaranteed Results: Smart contracts minimize risk, as payment only occurs after content is posted, meeting the brand’s criteria.

• Save Time on Vetting: With audience quality scores, brands spend less time filtering creators and can focus on collaboration.

• Budget Control: The platform provides insights into industry-standard rates for creators, helping brands avoid overpaying while also negotiating deals efficiently.

Use Cases

• Launching a New Crypto Product: Tunnl connects brands with influencers who align with the project’s vision, ensuring marketing dollars are spent on quality creators with engaged audiences.

• Managing Brand Reputation: By ensuring content alignment and audience authenticity, brands can build trust and maintain a strong reputation within the crypto space.

Ease of Use

• User-Friendly Interface: Tunnl is designed for marketers with any level of technical expertise. The onboarding process is simple, and the platform’s AI tools help guide decision-making.

• Quick Creator Matching: Tunnl’s smart algorithms speed up the process of finding the right influencer, cutting down research time.

Price Point

• Flexible Pricing: Tunnl offers a freemium model for startups, allowing small brands to explore the platform with limited access. For larger campaigns and more in-depth features, paid tiers are available, offering greater control and insights into influencer performance.

Conclusion: Tunnl is a powerful tool for any crypto marketer looking to streamline their influencer marketing efforts and achieve measurable results.

🚀 Feature of the Day: Bitstamp Speaks Your Language

Bitstamp has made a big move by launching its website and comprehensive Learn Center in Spanish! This new feature opens the platform to millions of Spanish-speaking users, making crypto more accessible, secure, and easy to navigate.

Company: Bitstamp
Feature: Localization, Spanish-Language Website and Learn Center

How It Helps:

• Acquisition: Expanding language accessibility to Spanish opens the door to millions of potential users, especially in Spain and Latin America. By breaking the language barrier, Bitstamp appeals directly to native Spanish speakers, enhancing trust and making it easier for them to start their crypto journey.

• Retention: Offering a localized Learn Center allows existing users to deepen their knowledge and engagement with the platform in their native language, improving the user experience and driving long-term retention.

Messaging:

• Core Message: "Navigating the world of crypto in your own language—simple, secure, and accessible."

  The messaging focuses on user comfort, confidence, and trust by offering an experience fully tailored to Spanish speakers.

Unique Selling Proposition (USP):

• Localized Experience: Bitstamp is one of the few global exchanges offering a fully localized Spanish experience, which is crucial for non-English speaking users.

• Trusted in Spain: As a licensed Virtual Asset Service Provider in Spain, Bitstamp offers legal compliance, reliability, and trust, reassuring users they are using a regulated platform.

• User-Friendly Onboarding: Spanish-speaking users can now fully access both the platform and educational resources, making starting and growing their crypto journey easier.

By making its platform more accessible, Bitstamp strengthens user acquisition and retention by meeting the unique needs of Spanish-speaking markets.

🎉 Community Shoutout: You’re All Rockstars, But This One Stands Out

Jared Wolf(CGO Supernova): "seeing a ton of crypto companies hiring for marketing but there's a major in elephant in the room no one wants to talk about..."

📲 Social Media Trends: Hashtags You Wish You’d Thought of First

A look at the latest trending hashtags, influencers, and viral content in the crypto marketing world. Keep it light and humorous, yet insightful for readers.

• Trending Hashtag: #MemesOverMarketing
  What’s happening: "Because apparently, you don’t need strategy when you can throw in a doge meme and let the engagement roll in."

🚀 Project Spotlight: Parcl – Revolutionizing Real Estate Through Blockchain

Parcl is at the forefront of merging real estate with blockchain technology. Their innovative DeFi platform allows users to trade the price movements of global real estate markets, bringing the world of property investment into the 21st century.

Why it Matters: Parcl offers a unique solution to one of the biggest barriers to real estate investment—accessibility. With Parcl, users can participate in real estate markets without needing to buy or sell physical property. This democratizes real estate investment, making it accessible to anyone with an internet connection.

Key Features:

• Real Estate Trading: Users can buy or short real estate markets based on their predictions of price movements.

• Parcl Labs Price Feed: Provides accurate, data-driven insights into global real estate markets, updated daily.

• Global Access: Browse real estate markets from around the world and gain real-time insights.

Use Cases:

Investors looking for exposure to real estate without the complexities of property ownership.
Crypto enthusiasts wanting to diversify into real estate using blockchain technology.

With Parcl, anyone can access one of the world’s most desirable investment classes, bringing a modern, data-driven approach to real estate. Learn more at parcl.org.

💼 Crypto Marketing Jobs: Your Dream Job Is Just a Click Away

A dedicated section for crypto marketing job listings, ideal for professionals looking to grow in the space.

1. Performance Marketing Manager - App Campaigns - Kraken

   • Location: Remote

   • Job Description: "Lead the strategy, development, and execution of Kraken's app campaigns focused on user acquisition and growth"

   • Apply here

2. Ecosystem Marketing Lead - SEI Foundation

   • Location: Remote

   • Job Description: "responsible for driving growth and engagement within the Sei ecosystem across various sectors, including infrastructure, DeFi, NFTs, SocialFi, and gaming"

     Apply here

🍪 Quick Bites for Crypto Marketers

1. Boost Your Rewards: Stake your tokens effortlessly with XYZ Protocol and earn bonus rewards every week! *

2. DeFi Simplified: New DeFi tool “EasySwap” makes token trading faster with zero gas fees.*

3. Breaking News: The Ethereum Foundation announced a $100M fund to support layer-2 projects and boost scalability.

4. Open Roles: We're looking for a Crypto Podcast Host who can bring the latest news and trends to life! Apply now!

*this is sponsored content

📅 Events to Watch

👋 That’s a Wrap!

That’s it for today’s edition of The Marketing Miner! Keep mining for crypto marketing insights and strategies, and don’t forget to share these nuggets with your fellow crypto marketers. Let’s keep building, one block at a time!

DISCLAIMER: This isn’t financial advice—just pure marketing gold. The content in this newsletter is for educational purposes only and isn’t a recommendation to buy, sell, or make any financial decisions. Please do your homework, double-check the facts, and ensure you’re comfortable before investing.