Kraken makes its mark in the sports world as the official crypto partner of RB Leipzig

Good day, marketing legend. This is The Marketing Miner, your daily go-to source for cutting-edge marketing insights specific to the crypto and Web3 industries. Because in this game, staying ahead is everything.

Did a friend hook you up with this gem? Subscribe here to claim your own stash. Or if you're into browsing, read it online here.

📰  Top Headlines:

1. Kraken makes its mark in the sports world as the official crypto partner of RB Leipzig, showcasing its logo on Bundesliga kits. ⚽

2. Bybit Launches Shariah-Compliant Accounts

3. Binance's latest marketing win is its 40% rise in institutional investors

Top Story: Societe Generale-FORGE & Bitpanda Join Forces to Drive Stablecoin Adoption

In a landmark move, Societe Generale-FORGE (SG-FORGE) and Bitpanda have teamed up to expand the accessibility and use of the EUR CoinVertible (EURCV) stablecoin. This partnership makes EURCV available on Bitpanda's platform, giving European investors seamless access to the regulated stablecoin. This collaboration bridges traditional finance and the digital economy, offering a stable and compliant asset for trading, settlement, and value storage.

Witty Take: "Forget paper money, EURCV is here to bring stability to your crypto portfolio—and it’s as compliant as a well-behaved teenager on a curfew!"

Key takeaway: The EURCV stablecoin could pave the way for the broader adoption of regulated digital assets, giving users a more secure and accessible experience within the digital economy

Bybit Launches Shariah-Compliant Accounts

• A game-changer for Muslim crypto traders, Bybit now offers Shariah-compliant Islamic accounts, targeting a key demographic in the crypto world.

  

  Bybit

Kraken Partners with RB Leipzig

• Kraken makes its mark in the sports world as the official crypto partner of RB Leipzig, showcasing its logo on Bundesliga kits. ⚽

 Binance’s Institutional Growth Through Strategic Marketing

• Binance’s institutional onboarding has increased by 40%, driven by its focus on regulatory compliance and trusted platforms for high-net-worth clients.

• CEO Richard Teng attributed this growth to Binance’s leadership in regulatory compliance and its efforts to bridge traditional finance with digital assets. This strategy has made Binance the go-to platform for corporate and high-net-worth clients, firmly positioning itself as a leader in the institutional crypto space.

Key takeaway: Effective compliance marketing and institutional focus are key to attracting large-scale investors in the competitive crypto world.

Growth Marketing Spotlight: CoinW’s TOKEN2049 Party

CoinW’s TOKEN2049 After Party on Sentosa Island wasn’t just a celebration—it was a marketing masterclass. By gathering top crypto influencers and leaders, CoinW built buzz around its brand while fostering connections within the industry. The event was not just a party but a brand visibility strategy, keeping the bull market conversation alive.

Key takeaway: Exclusive events with industry leaders can boost brand visibility and strengthen your position in the market.

🤑 Campaign of the Week: UZX’s Affiliate Rebate Program

UZX is innovating with its Affiliate Rebate System, offering real-time commission payouts to incentivize affiliates. The Perpetual Futures Campaign, promoting top trading pairs like $SUI/USDT, is helping to attract both traders and affiliates, showcasing UZX’s smart use of data-driven marketing.

Key takeaway: Real-time rewards and clever affiliate marketing can drive both user acquisition and platform engagement.

🛡️ Marketing Tool Spotlight: Circle’s Compliance Engine

Circle’s latest marketing efforts focus on the Compliance Engine for Programmable Wallets, framing it as a trust-building tool rather than a regulatory obligation. By highlighting the seamless compliance integration, Circle is positioning itself as a leader in the stablecoin market, especially among security-conscious users.

Key takeaway: Turning compliance into a marketing narrative can set a brand apart and build trust in a heavily regulated market.

👋 That’s a Wrap!

That’s it for today’s edition of The Marketing Miner! Keep mining for crypto marketing insights and strategies, and don’t forget to share these nuggets with your fellow crypto marketers. Let’s keep building, one block at a time!