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Beyond the Hype: Crypto Marketing’s Shift to Trust, Innovation, and Engagement
From Bitget’s bold rebrand to Bitstamp’s trust-driven marketing strategy, discover how crypto brands are redefining growth, fan engagement, and digital consumer experiences.
Catalin Boruga
March 11, 2025
Good day, marketing legend. This is The Marketing Miner, your daily go-to source for cutting-edge marketing insights for crypto and Web3 industries. Because in this game, staying ahead is everything.
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📰 Top Headlines
Catch up on today’s biggest crypto marketing stories in under 5 minutes.
Bitget Unveils a Bold New Look—This is a complete rebrand designed to enhance transparency, user experience, and smarter trading tools.
Bitstamp’s “Boring” Marketing Strategy is Winning – The exchange shifts focus from hype to trust, security, and long-term branding.
Chiliz expands in the Middle East. The Fanzword partnership brings Fan Tokens to a booming football gaming market.
Deepcoin’s ‘Driven by Passion’ Campaign Continues, focusing on everything from high-speed racing to the raw energy of skateboarding.
Core Wallet Undergoes Major Rebrand and UX Upgrade – A fresh look and improved usability for Web3 transactions.
Wallester Business Introduces Customizable Virtual Cards
Top Story
Bitget’s Bold Rebrand: Trade Smarter, Trade Better
Bitget has unveiled a sleek new look, signaling a major step toward transparency, innovation, and an enhanced user experience.
Why it matters:
Crystal-Clear Transparency – A new design philosophy reinforcing trust and openness.
Enhanced Trading Tools – AI-powered bots, copy trading, and intuitive interfaces for traders of all levels.
Exclusive Market Access – Stay ahead with Bitget Pre-market, Launchpool, and Bitget Launch.
Stronger Community Engagement – A seamless, interactive platform designed to deepen user connections.
Key takeaway: Bitget’s rebrand isn’t just cosmetic—it’s a commitment to smarter, more efficient, and user-friendly trading.
Time for a new alternative. Time to challenge the status quo, both in crypto and on track. LET'S GO.
Bitstamp’s Bold Bet: Why “Boring” is the New Smart in Crypto Marketing
This International Women’s Day, Aysenur Yükselal Aji, VP of Marketing at Bitstamp, sat down with Marketing Week to discuss how crypto brands are moving beyond hype-driven marketing in search of sustainable growth.
In the article "Break Through the Hype: Why Crypto Brands Are Getting Serious in Search of Growth," Aysenur highlights how trust, credibility, and transparency are becoming the real differentiators in a maturing market.
Why it matters
The End of Hype-Driven Marketing – Celebrity endorsements and flashy campaigns are losing effectiveness as users seek reliability.
Trust as a Competitive Advantage – As one of the longest-running crypto exchanges, Bitstamp leverages its track record of security and compliance to build long-term relationships.
The “Proudly Boring” Approach – Bitstamp’s latest marketing campaign shifts the focus from short-term buzz to long-term stability, reinforcing the exchange’s commitment to safety and simplicity.
Key takeaway: Crypto marketing is evolving, and trust is the new currency of growth. Bitstamp’s strategy proves that prioritizing security and credibility over spectacle is what will define the next phase of crypto adoption.
Chiliz Expands into the Middle East with Fanzword Partnership
Chiliz has partnered with Fanzword, the fastest-growing football gaming platform in the Middle East, bringing Fan Tokens to a massive new audience. With over one million downloads, this move significantly expands Chiliz’s global footprint.
Why it matters
Strengthening Global Presence – The Middle East is a growing hub for both football and blockchain innovation.
Bringing Fan Tokens to Gaming – Fanzword users can now earn, trade, and use Fan Tokens within the platform.
Enhancing Fan Engagement – Exclusive challenges, rewards, and interactive experiences deepen the connection between fans and football clubs.
Key takeaway: By integrating Fan Tokens into one of the Middle East’s top gaming platforms, Chiliz is reshaping sports engagement through blockchain.
Marketing Campaign Spotlight
Deepcoin’s ‘Driven by Passion’ Series Continues: Skateboarding Meets the Trading Spirit
Deepcoin’s latest campaign draws a parallel between skateboarding and trading, highlighting the passion, risk-taking, and precision required in both.
Campaign: Driven by Passion
What worked: This campaign effectively captures the adrenaline-fueled mindset of both traders and extreme sports athletes. By moving from racing to skateboarding, Deepcoin expands its storytelling while reinforcing its core message—trading is about passion, precision, and pushing limits.
Fun Fact: The campaign video showcases skaters mastering complex tricks in urban environments, mirroring the way traders refine their strategies in fast-moving markets.
Takeaway: By aligning trading with extreme sports culture, Deepcoin taps into a younger, risk-taking audience, reinforcing that success—whether in trading or skating—comes from dedication, discipline, and a fearless mindset.
Check out the previous campaign: Driven by Passion: Teaser Film
Core Wallet Unveils a New Look and Smarter User Experience
Core Wallet is rolling out a rebrand and major UI/UX upgrades, making it easier, faster, and more intuitive across its mobile app, website, and browser extension.
Why it matters
User-Centric Design – Based on feedback, Core is streamlining its interface for seamless interactions.
Improved Accessibility – Simplifying Web3 transactions for both new and experienced users.
Bridging Web2 & Web3 – A balance of traditional fintech usability with blockchain innovation.
Key takeaway: With its sleek new look, Core is setting the foundation for a more intuitive, user-friendly Web3 experience.
Wallester Business Introduces Customizable Virtual Cards
Wallester Business is enhancing financial management with customizable virtual cards, allowing companies to better categorize expenses and maintain brand consistency.
Wallester
Why it matters
Better Expense Management – Differentiate between budgets, teams, and spending categories.
Brand Alignment – Match virtual cards to company branding for a professional, cohesive look.
Improved Usability – Streamline navigation and tracking in digital wallets.
Key takeaway: Wallester Business is giving companies more control over financial tracking with customizable virtual cards.
🔥 Marketing Leaders Bites
Haider Rafique (OKX): "Legend Reborn is more than a livery; it’s a celebration of the spirit of reinvention and innovation that we cherish at OKX."
When your marketing speaks to legacy AND innovation, you’re driving in the fast lane!
Ziggy Switkowski (CryptoCEO Inc.): "Web3 isn’t the future – it’s now. If you’re not accelerating your presence onchain, you’re already behind."
🛠️ Marketing Tool Spotlight
Today, we're exploring Jellybean. Jellybean is redefining how brands connect with consumers by adding a digital layer to physical products. By embedding NFC chips, QR codes, or other digital connectors, Jellybean™ turns everyday items into interactive experiences, unlocking new levels of engagement, personalization, and customer loyalty. Let’s examine how this tool can be a game-changer for crypto marketers.
Key Features
Seamless Product Digitization – Enables brands to link physical goods to immersive digital experiences.
First-Party Data Collection – Helps brands gather valuable customer insights without relying on third-party platforms.
Real-Time Content Updates – Brands can update digital experiences dynamically, keeping interactions fresh and relevant.
Loyalty & Rewards Integration – Gamifies engagement by offering exclusive content, rewards, and real-world perks.
Blockchain-Powered Transparency – Ensures authenticity and security in digital interactions.
Use Cases
Consumer Goods & Retail – Enhance customer interaction with product-linked content, tutorials, and promotions.
Food & Beverage – Offer recipe ideas, nutritional details, and brand storytelling through digital activations.
Collectibles & Merchandise – Attach unique digital rewards, making physical collectibles more valuable.
Food & Beverage – Offer recipe ideas, nutritional details, and brand storytelling through digital activations.
Ease of Use
Jellybean™ is designed for effortless integration, requiring minimal technical setup. Brands can easily attach digital experiences to their products using QR codes or NFC chips, while the platform’s dashboard provides an intuitive way to manage content updates and track engagement metrics.
Price Point
Jellybean™ is designed for effortless integration, requiring minimal technical setup. Brands can easily attach digital experiences to their products using QR codes or NFC chips, while the platform’s dashboard provides an intuitive way to manage content updates and track engagement metrics.
Conclusion: Jellybean™ is a game-changer for brands looking to merge the physical and digital worlds, offering a seamless way to engage consumers, drive loyalty, and gather actionable insights. As personalization and interactive commerce continue to evolve, Jellybean™ positions itself as an essential tool for forward-thinking businesses looking to enhance their customer experience.
🍪 Quick Bites for Crypto Marketers
5 Crypto Marketing Strategies to Win in 2025: The Addressable team has laid out a powerful blueprint for crypto marketing in 2025
Web3 Growth & User Acquisition: Insights from Asaf Nadler & Yitzy Hammer
Inside Binance Blockchain Week: The highly anticipated docuseries Building the Future
Kaito.ai Powers FalconX’s AI-Driven Intelligence Platform: Focal
Robert Rodriguez Launches Brass Knuckle Films on Avalanche: the visionary behind Spy Kids, From Dusk Till Dawn, and Sin City—teams up with Republic to launch Brass Knuckle Films
Helium Mobile Takes Over Austin with Free Perks and the Zero Plan: Helium Mobile is making waves in Austin with a week-long celebration of the Zero Plan, its revolutionary free phone plan.
HOW DID WE DO TODAY? |
👋 That’s a Wrap!
That’s it for today’s edition of The Marketing Miner! Keep mining for crypto marketing insights and strategies, and don’t forget to share these nuggets with your fellow crypto marketers. Let’s keep building, one block at a time!
DISCLAIMER: This isn’t financial advice—just pure marketing gold. The content in this newsletter is for educational purposes only and isn’t a recommendation to buy, sell, or make any financial decisions. Please do your homework, double-check the facts, and ensure you’re comfortable before investing.
The content of this newsletter is strictly for informational purposes and may not be reproduced, distributed, or utilized for any commercial activities—such as research reports, consultancy services, or paywalled articles—without the express written permission of the author.